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NDP must be upfront about the cost of its minimum wage ad buy

Following a massive ad buy to promote its risky and ideological carbon tax, the NDP government must now clarify just how much it's spending to promote the increase of Alberta’s minimum wage to $15 an hour by 2018, the Wildrose Official Opposition said today.

The NDP government previously spent an astounding $4.4 million on a carbon tax ad buy, $250,000 to promote the disastrous Bill 6, and almost $1.5 million to advertise their two budgets that are plunging Alberta into record debt and deficit and putting jobs at risk. The latest series of advertising on the minimum wage increase has appeared on multiple platforms in recent weeks.

“I question the efficacy of spending taxpayer dollars to promote the NDP government’s minimum wage increase,” Wildrose Shadow Jobs Minister Grant Hunter said. “If their plan was truly popular with Albertans, there would be no need to promote it. The last thing we need to see is more taxpayer dollars spent on promoting risky NDP policies.”

Wildrose has previously urged the NDP government to exercise fiscal restraint given the province’s current economic climate and the significant amount of job losses in Alberta.

“An easy way for the NDP government to find cost savings would be to stop using taxpayer dollars to pay for government advertising,” Hunter said. “These programs are forging ahead, and do not require public information campaigns. Out of respect to taxpayers, I urge the NDP government to cancel this advertising campaign.”